Entrepreneurship is as old as capitalism. All over the world, industrious men and women are grinding to improve their lives through working, side hustles, and investment. The rise in popularity of video-based social media platform TikTok has provided an unprecedented opportunity for investment gurus. Darron Hatch is one such personality. His account is a treasure trove of information for hopeful real estate investors, many of whom take his advice to help start their own investment operations.
While entrepreneurship is an age-old concept, the tips and tricks used by real estate moguls have often been hoarded by the wealthy. After all, why would someone who already figured out a winning model for real estate investment share their knowledge with potential competitors? The meteoric rise of TikTok, however, seems to have revolutionized the ways that gurus share their knowledge. Hatch’s TikTok account provides a valuable insight into how the social media platform is revolutionizing the spread of niche industry knowledge.
One video on Darron Hatch’s account begins with a simple statement: every person should be investing in real estate. His video focuses on the facts and figures behind real estate investment. The appreciation in value of homes in Utah this last year, he explains, means that someone who invested in a $500,000 property in the state would have made $75,000 in profit. He concludes the video with an invitation, saying that anyone who has a down payment saved up for real estate investment can DM him for advice on how to get started.
In another video, Hatch shows his audience a potential investment in Burleson, Texas. This particular development offered a 26.9% internal rate of return. The comments for the video are filled with hopeful investors asking for more information on the property. This is the beauty of the TikTok platform. Its egalitarian structure means that people all over the world can use Hatch’s account to access information and tips on real estate investment that they would otherwise never see.
Of course, Darron Hatch isn’t doing all of this merely out of the goodness of his heart. The entrepreneur, who owns real estate in both Mexico and the United States, is able to forge valuable connections and expand his own business. Using his “Hybrid-Method,” Hatch’s followers can maximize their investment returns while also partnering directly with the investment expert on turnkey properties in Mexico. In a classic win-win scenario, Hatch and others like him have turned TikTok’s simple and appealing interface to reach a whole new generation of industrious investors ready to make their fortunes in real estate.
Hatch certainly owes part of his success to TikTok’s revolutionary format, where he’s made a new living off of short, informative videos. But much of his appeal to viewers comes from his knowledgeable, successful presentation, which continues to drive engagement and grow his following. The creator makes real estate investment into something accessible to anyone who has the drive and ambition to start their entrepreneur journey.